Ever wondered why some movies flop despite a huge budget or a star-studded cast? For filmmakers, trying to figure out if a script will actually be a hit has always felt like a total gamble, even with the best data and expert intuition in the world.

That's where AI startup Quilty stepped in. They recently released a tool designed to predict a movie's success just by analyzing the scenario. But the reception hasn't been great; industry insiders who tested the product found that the predictions were far off from reality, leading to a lot of skepticism about whether the tool is actually useful. It looks like AI still has a steep hill to climb when it comes to quantifying the 'magic' of human creativity.